What are some other things that you did on this album that you feel proud about creatively? When you’re on album 11, you can't just go to secure with, you have to be creative. Why not? And what made the record really special to me is how Future switched his flow up, turned down his harmonizing and turned up his bars in that chop flow. The one that jumped out to me the most on Richer Than I’ve Ever Been was putting Future, a trap artist, on a warmer, more soulful beat from Bink. Your albums always have experiments-putting unexpected collaborators together or taking rappers out of the element we’re most used to hearing them in. All I need is two or three more years, I'll have the most money, without a doubt, around this shit. But I'm a hell of an individual, and my hustle is still unmatched. If I wasn't making music that was better than the majority of everything that's out, maybe I would consider it, but. When I see you gardening like Don Corleone or something, it makes me wonder, does retirement cross your mind? That comes with being richer than I’ve ever been. And what 8Ball, MJG, that Texas sound of Rap-A-Lot Records, Scarface, Geto Boys-when I heard that arrogance of Pimp C, and when I heard that aggressive, nonstop word play coming from Bun B, that combination together with the production they chose, I said, "Boy, this shit here is next level." So I was listening to that shit from when I woke up in the morning to when I went to sleep. Just asking myself, "What you fixing to do?" And that's when I understood and knew I wanted to make music. That era for me, that was me coming up in my last years of high school, just figuring myself out. What is it about UGK that puts you in that mood to get the shine on? But to me, the images was just dope as fuck, and so that's why I just wanted to throw that out there and I do love it.Īt today’s shoot you’ve been playing “Wood Wheel” on loop-you always play a lot of UGK and 8 Ball & MJG on IG stories.
We were out by my pool and I wanted to take a few images where people see the lion’s eye, the ring I had on, and I was laughing and we just had a good time. It's really striking and not something we might typically expect from you. Talk to me about the art direction of when you and Mannion were shooting that image. That's just a part of the Rozay 101 branding.
But you know, I'm consistent with having my face on my album covers and I want you to see me. We did the announcement during half time and we released the image and it's a beautiful image. That was a photo that Jonathan Mannion took at the photo shoot for me that we released when I announced my album date at the Miami Heat arena. Or take this video from the start of the pandemic, where he essentially labels men bucking against the shelter-in-place order as perpetuating toxic masculinity with harmful repercussions (“You wanna seem hard but don’t bring that fungus home to mama and them.”) He’ll weigh in on a hot-button debate: where most rappers neglected to shun Tory Lanez for allegedly shooting Megan Thee Stallion, Ross made his opinion clear with several videos ridiculing Lanez.
#Drake know yourself shirt full#
But it’s on full display on Instagram, where he offers commentary on events like Nate Robinson’s knockout by Jake Paul-one clip ended with him vowing to support Robinson by wearing one of his jerseys the following day, only for the next morning’s video to open with him declaring “I think it’s no secret that I don’t actually own a Nate Robinson jersey.” His comic timing has always been evident in his music (“Fuck the prosecutor, tell him the Bugatti’s new!”). Ross is also quite funny, with a dry wit, casual delivery and non-sequiturs that make for reliably laugh-out-loud moments. These days you’re likely to see him exploring the grounds of his 100-room estate, which formerly belonged to Evander Holyfield, while spouting aphorisms with a distinctly Rick Rossian spin like, “Perfect day to boss up.” These are the fruits of a decade’s labor as one of the most consistent presences in hip-hop: Ross led one of rap’s most exciting recent crews, usually delivered above average and sometimes classic albums, and stayed relevant with features on bangers and lyrical barfests alike. I highly recommend incorporating Rick Ross into your daily Instagram Story rotation, if he isn’t there already.
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